International Journal of Information Technology and Management Science
A Multidisciplinary Journal
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IJITMS_V16_2026_10001
REFLECTION ON PARENTS AND CHILDREN WITH MENTAL HEALTH PROBLEMS – PERSISTANCE AND RESILENCE OF STRESS
Mr. A. BOAZ &
Dr. G. GNANARAJ
1-10
IJITMS_V16_2026_10002
MODERNIZING HUMAN CAPITAL: STRATEGIES FORM AN AGINGSKILLS SHORTAGE IN MANUFACTURING SECTORS: EVIDENCE FROM TRICHY REGION
R. Elavarasi &
Dr. P. Dhanalakshmi
11-27
IJITMS_V16_2026_1003
CHALLENGES AND OPPORTUNITIES: WOMEN’SPERSPECTIVESONWORK-LIFE BALANCE IN THE PRIVATE BANKING SECTOR AT KANCHIPURAM DISTRICT.
A. PAULINEANUCIA MARY &
Dr. R. THANGASUNDARI,
28-41
IJITMS_V16_2026_1004
ORGANIZATIONAL CLIMATE AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT:
EMPIRICAL EVIDENCE FROM THE IT INDUSTRY
Ms. GOKILA S &
Dr. VIRGIN FRAGA F.X,
42-53
IJITMS_V16_2026_1005
A STUDY OF BEHAVIOURAL FINANCE DETERMINING FACTORS AND THE
MODERATING EFFECT OF LOCUS OF CONTROL ON INDIVIDUAL INVESTORS
INVESTMENT DECISIONS
R.KIRUTHIKA &
Dr.S.RAMYA,
54-68
IJITMS_V16_2026_1006
IMPACT OF SENSORY MARKETING IN CONSUMER BUYING BEHAVIOUR
TOWARDS FOOD PRODUCTS
C. VEERALAKSHMI &
Dr. S. BASHEER AHAMED,
69-78
IJITMS_V16_2026_1007
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCES TO HDFC BANK IN TRICHY CITY
A. ARTHI IMMACULATE &
Dr. (SR). A. CHRISTINA BRIDGET,
79-85
IJITMS_V16_2026_1008
IMPACT OF EMPLOYEE ENGAGEMENT DIMENSIONS ON ORGANIZATIONAL
PRODUCTIVITY: A QUANTITATIVE STUDY
DOCTOR HAKKIM KHAN S &
Dr. J. VINCENT XAVIER,
86-96
IJITMS_V16_2026_1009
AN EMPIRICAL STUDY ON NPA TRENDS AND THEIR IMPACT ON BANKING
EFFICIENCY IN INDIA
DEEPA S &
Dr. T. UNNAMALAI,
97-108
IJITMS_V16_2026_1010
CSR WINS HEARTS: A BANKING TALE OF SATISFACTION AND LOYALTY
K. VISAGASWARUBAN &
Dr.R.VENKATESAN,
109-116
IJITMS_V16_2026_1019
KNOWLEDGE, ATTITUDE, AND PRACTICES OF BREASTFEEDING AMONG LACTATING MOTHERS IN MATERNAL CLINICS OF SOUTH THANJAVUR CITY
A. SALIHA THASNEEM & ARUNA
195- 208
IJITMS_V16_2026_1020
PASUMPON MURTHALINGA THEVAR’S ROLE IN THE CRIMINAL TRIBES ACT
R. Kumaravel,
Dr. F. Judas Mary,
Dr. S. Xavier
209- 214
IJITMS_V16_2026_1021
AN EMPIRICAL STUDY ON COMPETENCY MAPPING AS A TOOL FOR IMPROVING ORGANIZATIONAL EFFICIENCY IN THE IT INDUSTRY
P.UMA ESWARI,
B. SATHYABAMA,
R. THANGARAJ
215 – 225
IJITMS_V16_2026_1022
EXAMINING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY: EVIDENCE FROM THE MOBILE PHONE INDUSTRY IN THIRUVARUR DISTRICT
J. JAYASRE
&
Dr. G. T. VIJAYALAKSHMI
226 – 236
IJITMS_V16_2026_1023
RISK-RETURN DYNAMICS AND PORTFOLIO OPTIMIZATION IN EQUITY MUTUAL FUNDS: AN EMPIRICAL STUDY ON WEALTH CREATION POTENTIAL AMONG RETAIL INVESTORS
Ms. FEJILA FEROZE &
Dr. K. ARUNA
237 – 244
IJITMS_V16_2026_1024
OCCUPATIONAL STRESS AND COPING MECHANISMS AMONG COLLEGE EDUCATORS IN KANCHIPURAM: AN EMPIRICAL STUDY
M. VENKATESAN &
Dr. R. VENKATESAN
245 – 252
IJITMS_V16_2026_1025
PROBLEMS AND CHALLENGES FACED BY INDIA POST ON IMPLEMENTATION OF FINANCIAL INCLUSION
J. KANTHAPALANI,
Dr. S. BALAMURUGAN,
&
Dr. E. THANGASAMY
253- 259
IJITMS_V16_2026_1026
CONSUMER PERCEPTION OF PRODUCT QUALITY AND FARMERS’ ECONOMIC WELFARE IN UZHAVAR SANTHAI: AN EMPIRICAL STUDY
PAPPA G &
M. KALAISELVI
260- 270
IJITMS_V16_2026_1027
CUSTOMER ACQUISITION, CUSTOMER SATISFACTION THROUGH IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE BANKING SECTOR – A STUDY
D. DURGA &
G.T.VIJAYALAKSHMI
271- 278