IJITMS Volume. 16 Issue – 1

International Journal of Information Technology and Management Science

A Multidisciplinary Journal

Paper ID

Title

Author

Page No

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IJITMS_V16_2026_10001

REFLECTION ON PARENTS AND CHILDREN WITH MENTAL HEALTH PROBLEMS – PERSISTANCE AND RESILENCE OF STRESS

Mr. A. BOAZ &
Dr. G. GNANARAJ

1-10

IJITMS_V16_2026_10002

MODERNIZING HUMAN CAPITAL: STRATEGIES FORM AN AGINGSKILLS SHORTAGE IN MANUFACTURING SECTORS: EVIDENCE FROM TRICHY REGION

R. Elavarasi &
Dr. P. Dhanalakshmi

11-27

IJITMS_V16_2026_1003

CHALLENGES AND OPPORTUNITIES: WOMEN’SPERSPECTIVESONWORK-LIFE BALANCE IN THE PRIVATE BANKING SECTOR AT KANCHIPURAM DISTRICT.

A. PAULINEANUCIA MARY &
Dr. R. THANGASUNDARI,

28-41

IJITMS_V16_2026_1004

ORGANIZATIONAL CLIMATE AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT:
EMPIRICAL EVIDENCE FROM THE IT INDUSTRY

Ms. GOKILA S &
Dr. VIRGIN FRAGA F.X,

42-53

IJITMS_V16_2026_1005

A STUDY OF BEHAVIOURAL FINANCE DETERMINING FACTORS AND THE
MODERATING EFFECT OF LOCUS OF CONTROL ON INDIVIDUAL INVESTORS
INVESTMENT DECISIONS

R.KIRUTHIKA &
Dr.S.RAMYA,

54-68

IJITMS_V16_2026_1006

IMPACT OF SENSORY MARKETING IN CONSUMER BUYING BEHAVIOUR
TOWARDS FOOD PRODUCTS

C. VEERALAKSHMI &
Dr. S. BASHEER AHAMED,

69-78

IJITMS_V16_2026_1007

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCES TO HDFC BANK IN TRICHY CITY

A. ARTHI IMMACULATE &
Dr. (SR). A. CHRISTINA BRIDGET,

79-85

IJITMS_V16_2026_1008

IMPACT OF EMPLOYEE ENGAGEMENT DIMENSIONS ON ORGANIZATIONAL
PRODUCTIVITY: A QUANTITATIVE STUDY

DOCTOR HAKKIM KHAN S &
Dr. J. VINCENT XAVIER,

86-96

IJITMS_V16_2026_1009

AN EMPIRICAL STUDY ON NPA TRENDS AND THEIR IMPACT ON BANKING
EFFICIENCY IN INDIA

DEEPA S &
Dr. T. UNNAMALAI,

97-108

IJITMS_V16_2026_1010

CSR WINS HEARTS: A BANKING TALE OF SATISFACTION AND LOYALTY

K. VISAGASWARUBAN &
Dr.R.VENKATESAN,

109-116

IJITMS_V16_2026_1011

EMPOWERING TRIBAL WOMEN THROUGH SELF-HELP GROUPS AND BANK LOANS: A PATHWAY TO SOCIO-ECONOMIC DEVELOPMENT

J. RAMADEVI  &
Dr. J. MOHAMED ZEYAVUDHEEN,

117-124

IJITMS_V16_2026_1012

IMPACT OF EQUITY VOLATILITY ON INVESTMENT DECISIONS OF INVESTORS: MEDIATING EFFECT OF INVESTOR SENTIMENT AND MARKET LIQUIDITY

Dr. M. BALASUBRAMANIAN  &
SD MD MAHABOOBA KALANJIAM. S,

125-138

IJITMS_V16_2026_1013

POSTMODERN VIEW OF EXISTENTIAL CRISIS IN CHUCK PALAHNIUK’S FIGHT CLUB

Mr. A. James Anto  &
Dr. Cheryl Davis,

139-144

IJITMS_V16_2026_1014

WWOMEN ENTREPRENEURS IN INDIA

A. Viyani Jenita Mary  &
Dr. S. Shanthi Getzie Ranjini Devi,

145-153

IJITMS_V16_2026_1015

EXPLORING CONSUMER ATTITUDES AND PERCEPTIONS TOWARDS ECO-FRIENDLY DURABLE GOODS: A STUDY OF ERNAKULAM DISTRICT

TOMY P P  &
Dr.V. BASTIN JEROME,

154-159

IJITMS_V16_2026_1016

A STUDY ON THE INFLUENCE OF BRAND EQUITY DIMENSIONS ON PURCHASE DECISIONS OF DURABLE GOODS

M. PONGODHY  &
Dr. V. SELVARANI,

160-173

IJITMS_V16_2026_1017

DETERMINANTS OF SOCIO-ECONOMIC EMPOWERMENT AMONG PERSONS WITH
DISABILITIES IN TIRUCHIRAPPALLI DISTRICT

R. THIRUMURUGAN  &
Dr.V. BASTIN JEROME,

174-183

IJITMS_V16_2026_1018

AN ANALYSIS OF URBAN CONSUMERS’ PERCEPTION TOWARDS GREEN MARKETING AND SUSTAINABLE PRODUCTS IN TIRUCHIRAPPALLI

M. ESTHER HEPSIBHA  &
Dr.V. BASTIN JEROME,

184-194